Website marketing
Website marketing is the process of building, growing and promoting an organization using online media. Internet marketing does not only means 'building a website' or 'promoting a website'.
Above all, see your website is a real organization with real goals.
A good website marketing strategy includes all aspects of online advertising products, services, and websites. Including search engine marketing, public relations, social media, market research, email marketing, and vision on direct sales (on products or services).
If you are a starter at the area of website marketing, try to find a consultant to work with you to develop a good internet marketing strategy which targets your direct market and makes your website to be found by your potential clients.